Startup Sales Part II: Strategy
(This is the second part of a four part article on running sales at a startup. You can find the first part here and the third part here). II. Strategy Strateg...
Category: Sales
Startup Sales: Part I Evaluation
(This is the first part of a four part article on running sales at a startup. The second part is here. The third part is here.) Let’s say you’re running sales a...
Book Digest: SPIN Selling
In SPIN Selling, Neil Rackham argues that the most important determinant of sales success in major sales is building the customer’s perception of value by using...
Book Digest: The Sales Acceleration Formula
Mark Roberge’s The Sales Acceleration Formula is the sales book that pretty much everyone should read. It’s a great resource for sales and marketing professiona...