Category: Book Digests

In Hope is Not a Strategy, Rick Page argues that complex sales require a strategy that goes beyond a well-structured sales call to include efforts to influence ...

In Selling to Big Companies, Jill Konrath argues that success in closing large accounts is not a matter of making more outreach attempts to more companies or cr...

In Economical Growth, Chris Pham outlines his strategy for creating a top performing sales development team that creates qualified sales leads to pass to accoun...

In SPIN Selling, Neil Rackham argues that the most important determinant of sales success in major sales is building the customer’s perception of value by using...

Mark Roberge’s The Sales Acceleration Formula is the sales book that pretty much everyone should read. It’s a great resource for sales and marketing professiona...